Enhanced Marketing in the Automotive Industry
With more than 40 years of in-house dealership experience, Digital to Dealer (D2D) knows the automotive environment like no other agency. They combine that experience with custom campaigns and aggressive targeted marketing strategies with an in-house digital team and in-house design team to find and convert in marketing shoppers.
D2D Improves Marketing Results with Divideo
D2D is on the leading edge of technology, and has been using Divideo for Automotive since early 2024 to quickly produce AI generated videos for its automotive clients. These videos have significantly improved the results of marketing campaigns created by D2D for dealers.
“Using Divideo has given our agency the ability to provide high performing video assets for various campaigns including Google video ads and social media. Having this tool at our fingertips allows us to generate compelling videos in an instant.” - Christine Beougher, Vice President, Digital to Dealer
For some clients, D2D saw a doubling of leads from a campaigns and costs per lead decreased up 50%. Video was used in various formats (dealer promo, make/model sales, limited time specials) and across multiple channels such as Facebook, Google search, and website.
D2D Looks to Improve Sales Outreach with Divideo
Another use case for Divideo videos is to enable sales and business development staff to use video URLs in introductory and follow up emails. Call Team Six, a D2D partner, provides a business development center (BDC) service which hires and trains staff to provide outreach on behalf of dealer clients. The ability to include personalized, AI generated video links in text and email communications will dramatically improve the response rate from prospective buyers.
“Including a targeted video to interested buyers will improve our BDC effectiveness, and personalized AI generated videos are a real game changer.” - Ryan Mays, co-founder, Call Team Six
What’s Next - Expansion and New Use Cases
The expanded use of targeted videos for automotive sales and marketing enhancement will enable D2D to deliver value and differentiate its offerings to clients. CRM and inventory integration, enhanced animations, and video viewership metrics will all improve the automation and refinement of video marketing strategies for D2D.